Typically, I buy whatever box catches my eye (a.k.a. what’s on sale). But recently a friend asked for recommendations and I was stumped. I had never paid close attention to brand names, prices, or whether I’d like the baked cake. So I set out to figure out which boxed cake mix reigns supreme.
How I Chose the Boxed Cake Mixes
As a proper millennial would, I took to Instagram to poll my followers about their favorite brands and flavors of boxed cake mix. Vanilla cake was a clear winner because it’s nostalgic and delicious, and it can easily be turned into different flavors like lemon or funfetti with a little lemon zest or sprinkles. Chocolate was a close second, but I stuck to taste-testing vanilla only.
The 7 Boxed Cake Mixes We Tested
We tested seven boxed vanilla cake mixes—two of them were gluten-free. As a lover of side-by-side comparison, I baked all of the cakes on the same day following the instructions on the boxes. For the five classic (not gluten-free) cake mixes, I baked two boxes each—in a quarter sheet pan and in standard cupcake liners. Both of the gluten-free options yielded smaller cakes. Each baked one 9-inch round cake—the classic cake mixes yield two 9-inch round cakes. I called on my family and invited our neighbors to stop by after school to help with the taste test. They agreed with the promise of wine and time for the kids to jump on the trampoline afterwards. Here’s the list of cake mixes we tested:
Betty Crocker Super Moist Favorites Vanilla Cake Mix Duncan Hines Classic White Cake Mix Duncan Hines Signature French Vanilla Cake Mix Miss Jones Baking Co Organic Vanilla Cake Mix Pillsbury Moist Supreme White Premium Cake Mix Simple Mills Almond Flour Vanilla Cupcake & Cake Baking Mix Pamela’s Gluten Free Classic Vanilla Cake
My Top Pick is Also The Cheapest
Kids are biased against cakes that brown unevenly, sink or slump, and crumble when cut into. I think it’s less about aesthetics and more about fairness—they want everyone’s slices to be exactly the same size. Two of the classic cake mixes, Pillsbury and Betty Crocker, hit the mark for the kids. They each rose and browned evenly in both cake and cupcake form. Neither crumbled nor cracked when cut, giving us perfectly shaped squares straight out of the cake pans. As a professional baker, I too was impressed with the crumb on both the Pillsbury and Betty Crocker cakes, but Betty Crocker has a more even texture, better flavor, and is more moist. The big bonus for me is that Betty Crocker is the cheapest cake mix we tested—just $1.65 a box. That’s why Betty Crocker is the clear winner.
Our Favorite Gluten-Free Cake Mix
I can’t overstate how impressed we were with Pamela’s gluten-free cake mix. If we didn’t already know it’s gluten-free, we would not have been able to tell the difference. Plus, it baked up as beautifully as the Betty Crocker cake mix, although it was a little drier. Nothing a heavy hand of frosting can’t fix!
Dress Up Your Boxed Vanilla Cake Mix
One of the perks of keeping a simple vanilla cake mix on hand is that you can easily upgrade it—I have lots of easy tricks for how to make a basic cake mix taste homemade. You can dress the cake up with a cup of rainbow sprinkles and a teaspoon of almond extract in the batter to make funfetti cake. You can also top it with a crumb coating—this crumb recipe is amazing—for a quick coffee cake.
